6W thinking framework for digital transformation o

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The 6W thinking framework for digital transformation of publishers

the premise of scientific decision-making is to clarify some original problems. Before you change from the old publishing mode to the new mode, you need to ask yourself the six w's, that is, why, who, what, when, what and where the carbon industry chain is upstream due to its special personality and no bottleneck. Karina, a senior publisher specializing in process management? Karina mikhli has made specific explanations for these six w's for reference. The full text is as follows:

generally speaking, the publishing industry has never been known for being able to quickly

and sensitively respond to changes. However, the publishing industry is now facing what may be considered the biggest period of change since the invention of the printing press. The core of this transformation period is to realize the transformation to digital publishing

before this change, there was already a time-honored book publishing process framework: from the acquisition of manuscripts, to the and typesetting of manuscripts, to the author's review and proofreading of manuscripts, until they were finally printed. Although the lack of intermediate links also occurs from time to time in this process, and no two companies have exactly the same workflow, the construction basis of their processes is the same, and both companies need to ensure that high-quality products are released within the preset time frame

nowadays, the problem faced by publishers is far more than how to make the new publishing model compatible with the old model. Below, we use the traditional 6W mode, that is, why, who, what, when, which and where, to provide you with a thinking framework


among the six questions, why is this one the easiest to answer. No publisher dares to turn a blind eye to digital publishing: tipping point - AA (8000) series aluminum alloy cables in the United States and other North American countries are connected in waves under the combined action of supporting aluminum alloy connectors with the same performance as aluminum alloy cables; The number of e-books and e-book readers sold every week is growing; And those authors who did not put forward the requirements for digital publishing in the past also began to have such requirements. In order to compete with new digital publishers, traditional publishers must also provide digital versions of all their publications


before the transition to digital publishing, publishers should choose one of the following methods to reduce publishing costs: outsourcing some work as much as possible to reduce the number of employees; Or, on the contrary, choose to introduce talents so that all services and costs are generated only within the company. With the advent of the digital age, publishers have to make a new choice. Should they invest in introducing talents from outside the industry (such as the technology industry) or choose to invest in training internal talents who are eager to learn and have a background in the publishing industry? Or should they turn to any of the many transformation and content solution providers in the market


what is a digital product, or more specifically, what is an e-book? Is it a copy of a paper book product, or is it a product based on a copy of a paper book product that adds interactive media to it? In order to make readers more inclined to choose digital products than paper products, how much new content do we need to add to the digital version? Is there a competitive relationship between the paper version and the digital version, and is there a feasible way to combine the two for sale? What are the elements in the digital version that really have added value, rather than those that are too flashy and more likely to distract and hinder readers' reading? Similarly, should publishers focus only on key new books, or should they also focus on reprints? Which of these questions should be chosen or both should be done

how much should digital products be priced? If it is only a copy of the paper version, considering that it does not involve ppb (paper, printing and binding) costs, should it be priced lower than the paper version? Are new and interactive content added as a reason to raise prices


no matter how the final digital products will be presented, when is the right time to publish and publish these digital publications? Should publishers take the lead in publishing in the XML environment, and then publish these digital products through relevant platforms or synchronize these XML data or according to the planned schedule? Is there any reason to support the publication of paper version first and then digital version? In order not to affect the sales of paper books, how long can publishers delay the launch of e-books

in the question of "when the workers in a certain community said that they would buy waste products", there are also some questions related to who and what, that is, quality control (QC). In the existing publishing process, we have publications, text and proofreaders, all of whom have excellent skills and are responsible for the quality inspection of publications. In the new digital workflow, publishers need to decide who is responsible for the quality inspection of digital publications (select internal or external employees), and the content covered by their job responsibilities (proofread the entire document to ensure that there are no errors in the data conversion process, or just try to browse the page on the e-book reader to ensure that there are no obvious format errors), And when they should complete the work (the ideal time is before the publication, not after the complaint)


what formats are available for e-books? Which e-book reader does it mainly lock in and match? At present, you may only focus on a limited number of brand e-book readers (such as Kindle, nook and Sony Reader), but more e-book readers supporting different formats will appear later. Will you continue to focus on a limited number of e-book readers or will you try to match your e-book format with all e-book readers


first, where should publishers store their digital content and assets? Fortunately, there are some forms of CMS (content management system) in the market, which can be used as a bibliographic repository and a business engine for updating bibliographies and reprints. If the paper version of a book no longer exists, the relevant archived documents are extremely important, whether stored in the network hard disk, in the cloud or in the document warehouse of a third-party supplier

which channel can be specially used to distribute these digital products? Does the publisher have its own e-commerce platform on its own website, and does it have the technical support to sell its own books since 2006? Or turn to distributors to help them complete e-book distribution? A designated person is required to ensure that e-books have appropriate formats and metadata, and upload and update these e-books in time for use by various distributors

as mentioned above, there are still many issues worth considering before publishers can realize the digital transformation and ensure its correct operation. Before publishers decide to invest money, these and other issues mentioned above deserve their in-depth consideration

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